Can you answer the following question?
What is your value proposition?
If you can’t answer this fundamental question or are unsure whether it is being clearly expressed or understood by your customers, then you may be interested in taking a course from MECLABS I just completed…
It reveals the single biggest element when it comes to increasing your conversions…
What element is that?
It’s your value proposition.
So what exactly is your value proposition?
If I’m your ideal prospect, why should I purchase from you than any of your competitors?
Here is my review of session one…
It clearly explains why the value proposition is the ultimate reason - the reason WHY.
Why do customers say YES? Once you know why, getting more customers to say yes becomes much easier.
Session one also shows you how there are multiple levels of value propositions like the following:
- Why should a prospect buy from you?
- Why should a particular prospect buy from you?
- Why should a particular prospect by a certain type of product rather than any other of this type of product?
- Why should a particular prospect take this action rather than any other action.
It’s extremely helpful to see clear examples of each type of value proposition demonstrated with actual case studies.
You can see the subtle and not-so-subtle changes that have resulted in massive increases in conversions not just on single pages but entire sales funnels.
Because once you can express your value proposition on one page, doing so in the rest of the funnel is a piece of cake.
Session one also goes back in time to get a clear understanding of what exactly is a value proposition.
Marketers who have been misled into thinking MECLABS and MarketingExperiments research applies mostly to corporations would be surprised to hear the following names (among many others) mentioned.
- Rosser Reeves
- David Ogilvy
- Claude Hopkins
You’ll also learn:
- A brief historical overview of the term value proposition
- A simplified and clear definition of the term value proposition
- The essential role that a value proposition plays within an organization
- How to identify three essential derivative value propositions (primary, prospect, product and process)
So there you have it. Session One of the MECLAB course of Value Proposition Development was informative and thought-provoking.
I’ve been learning about value propositions since 2005, but this is
the first time I’ve taken a full course. I use value proposition in my
high 7 figure product launches to single emails.
If you’re wondering what sets this course apart from all the rest, it’s because of the following:
- Content based on a review of over 1,100 academic articles on the concept of value proposition.
- The content is grounded in actual A/B split test results validated by a team of statisticians.
- Content is grounded in over 15 years of research that spans more than 10,000 pages and paths, over 1 billion emails and covers all types of companies from all over the world.
If you’re ready, find out more information on why your customers say YES.
P.S. This was my review of Session one. Look for my review of Session two — What Determines the Force of a Value Proposition?