Big Marketing Blog

I’ll be attending my sixth MarketingSherpa Email Summit in January. This will be their sixth annual summit.

Yes that means I have been to every single one, and it is indeed that good…errrrr I mean great!

Here are some highlights:

* New Location – Caesar’s Palace Hotel and Casino in Las Vegas vs Past Location of Miami. I do love Miami and will miss hanging with my bud, Brian McElroy, but Vegas is driving distance from Los Angeles and is home to Craftsteak, my favorite place to eat of all time.
* Peer-to-Peer Learning – There will be no vendor sales pitches from the stage, just successful marketers sharing proven results. I love this fact.
* Latest Trends – Learn the latest in social media, mobile and application marketing. I always

This past Monday night was the 2009 MarketingSherpa Email Summit (#emailsummit) gala at Bongos Cuban Cafe, but Brian McElroy persuaded me to go to Hooters instead. This was our last night to work on my copy for Better Email Deliverability Guaranteed, so we needed someplace open late and quick.

Watch the video below with some musings about the email summit and comedy alike.

Subscribe to my blog for an upcoming interview with Lyris, the email service provider Brian switched to from a low end autoresponder service.

ttys,
big jason
[tags]hooters, marketingsherpa, email summit, marketingsherpa email summit, email marketing, brian mcelroy[/tags]

I will be attending my fourth MarketingSherpa Email Summit in Miami on March 15-17, and I have also just registered for their Landing Page Optimization Workshop and Certification on the 14th.

The workshop will be about the following and more:

1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
4. How to increase page relevance and reduce visitor anxiety
5. How to design landing pages to hold and engage the attention of your readers
6. How to test and track metrics and analyze results to make further improvements

The Landing Page

I have attended all three MarketingSherpa Email Summits, the world’s biggest and baddest email marketing conference bar none. Will I be attending their fourth summit this March in Miami? Do bunnies like to mount? With no pitching products allowed from speakers and a $400 discount, I would be a big idiot not to attend.

Here I am in Chicago 2006 with Stefan Tornquist, head of research at MarketingSherpa.

This is Scott Cundill from Majestic Interactive in South Africa at the Summit in Miami 2007.

This is Jenni Edwards of Compendium BlogWare at the Summit in Miami 2008.

The Email Summit is going to cover some killer email marketing topics like the following:

* Using artificial intelligence to optimize

My second year at MarketingSherpa’s Email Summit was extremely profitable once again. Last year was in Chicago while this year was in Miami. Here is a picture of Anne Holland, president of MarketingSherpa, and myself after several takes. Anne is famous for closing her eyes during pictures, so this was the best one. Anne claims I almost gave her whiplash when I appeared before her on the last day in my Joel Bauer suit after wearing just shorts and a t-shirt the previous day. It wasn’t entirely my fault. The conference hotel didn’t have dry cleaning if you can believe that, and I had just come from another conference in Dallas.

I last saw Anne at the 2006 Miva Conference in San Diego