Marketing Experiments is having another free webinar on landing page optimization and improving conversion by 50-60% by applying continuity and congruence .
Are your customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt your Value Proposition and hurt Conversion?
Since their webinar on Site Flow Disruption Marketing Experiments has gotten many requests for more information on Continuity and Congruence.
In this webinar, they are going to review two recent case studies where applying these concepts significantly improved Conversion for their partners.
If you don't know what continuity, congruence, site flow disruption and value proposition are, that is all the more reason to attend this free webinar.
i'll be there,
Landing Page Optimization: How Businesses Achieve Breakthrough Levels of Conversion by Synchronizing Value Proposition with Page Design
Join Marketing Experiments's no-charge webinar on landing page optimization THIS Wednesday, August 29 at 4:00PM, EST
Professional marketers have long known the importance of knowing and being able to convey the Unique Value Proposition for their company or organization. Many will spend weeks and months tuning and refining their "UVP" statements. And it IS truly essential that you have, and can concisely state a unique and compelling value proposition.
However, effectively expressing your value proposition through your website involves more than just the words you use. Every
aspect of your site is communicating your value proposition and conflicting messages may be hurting your conversion. Marketers must understand how to protect their landing pages against the #1 threat to conversion: SITE FLOW DISRUPTION.
In this clinic Marketing Experiments will reveal how the two dangerous forms of disruption – Discontinuity and Incongruence – can keep customers from responding to your value proposition.
Eliminate disruption, and you can maximize conversion.
I'll be there. Will you?
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You don’t want to miss MarketingExperiments.com latest webinar on creating sticky landing pages.
When optimizing your landing pages, what is the best way to keep visitors continuing through the sales “funnel” instead of “bouncing” off of the page to a competitor?
Join the no-charge teleconference call THIS Wednesday, April 25th at 4:00PM, EST
In this brief webinar, they will identify the essential elements of website conversion and use them to design “sticky” landing pages that maximize clickthrough to your order process.