Big Marketing Blog

I will be attending my fourth MarketingSherpa Email Summit in Miami on March 15-17, and I have also just registered for their Landing Page Optimization Workshop and Certification on the 14th.

The workshop will be about the following and more:

1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
4. How to increase page relevance and reduce visitor anxiety
5. How to design landing pages to hold and engage the attention of your readers
6. How to test and track metrics and analyze results to make further improvements

The Landing Page

I have attended all three MarketingSherpa Email Summits, the world’s biggest and baddest email marketing conference bar none. Will I be attending their fourth summit this March in Miami? Do bunnies like to mount? With no pitching products allowed from speakers and a $400 discount, I would be a big idiot not to attend.

Here I am in Chicago 2006 with Stefan Tornquist, head of research at MarketingSherpa.

This is Scott Cundill from Majestic Interactive in South Africa at the Summit in Miami 2007.

This is Jenni Edwards of Compendium BlogWare at the Summit in Miami 2008.

The Email Summit is going to cover some killer email marketing topics like the following:

* Using artificial intelligence to optimize