Tag Archives: email summit. landing page optimization

Landing Page Optimization Workshop by MarketingExperiments

I will be attending my fourth MarketingSherpa Email Summit in Miami on March 15-17, and I have also just registered for their Landing Page Optimization Workshop and Certification on the 14th.


The workshop will be about the following and more:

  1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
  2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
  3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
  4. How to increase page relevance and reduce visitor anxiety
  5. How to design landing pages to hold and engage the attention of your readers
  6. How to test and track metrics and analyze results to make further improvements

The Landing Page Optimization Workshop will be lead by one of the most experienced website optimization teams in the world. The instructors include (See the full bios):

  • Dr. Flint McGlaughlin – the Director of the MECLABS Sciences Group
  • Jimmy Ellis – Director of Optimization Research for MarketingExperiments
  • Jeanne Hopkins – Chief Marketing Officer for MECLABS
  • Aaron Rosenthal – Director of Channels Research for MarketingExperiments

Attend The Landing Page Optimization Workshop and Certification by MarketingExperiments

hope to see you in miami,
big jason

[tags]flint mcglaughlin, jimmy ellis, jeanne hopkins, aaron rosenthal, marketingexperiments, marketingsherpa, email summit. landing page optimization, landing pages[/tags]