Big Marketing Blog

I will be attending my fourth MarketingSherpa Email Summit in Miami on March 15-17, and I have also just registered for their Landing Page Optimization Workshop and Certification on the 14th.

The workshop will be about the following and more:

1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
4. How to increase page relevance and reduce visitor anxiety
5. How to design landing pages to hold and engage the attention of your readers
6. How to test and track metrics and analyze results to make further improvements

The Landing Page