MarketingSherpa Email Summit 2008 Day 2

February 27, 2008 by Big Jason

Day 2 of the 2008 Email Summit by MarketingSherpa was amazing.

First let me bring forth my annual Email Summit hall of little people.

Here is the president of MarketingSherpa, Eric Stockton. He looks pretty tall here.

But the truth came out in the end. Eric is a cool guy who seems to really care what people think. He’s suppose to setup an interview with MarketingSherpa and I, so this is a reminder for him.

This is Bob Lorum, Sr. Research Manager and Director of Services for MarketingExperiments.

This is Stefan Tornquist, Director of Research for MarketingSherpa. Anne Holland couldn't make it this year due to illness. I hope she gets better soon.

This is Stefan Pollard of EmailLabs. He’s the director of email marketing best practices. I had a chance to talk and interview Stefan and Per quite a bit lasst year. He was buried in the 1 on 1 clinics the whole time this year. I did run into him after the event was over, and we had a chance to shoot the breeze. I let him look at my bunny copy, and he loved it.

Here is Ashka Pezzi of Vivisimo.

This is Bill Ames of Iconix.

Here is Brooke Rose of Goodmail Systems. Was awesome seeing Brooke again. She did a video for me which will be released in march so stay tuned.

This is Jill, Christine and Melany of E-Dialog.

Here is Jenni Edwards of Compendium Blogware.

This is Kristen Hersant from Strongmail

Here is Lena Waters from Responsys

Here is Hilary Pecheone, Marketing Manager for MarketingSherpa

Mitchell Ahern of

OtoLabs was great as well

This is Matt Elliot from Listrak

This is Peg Davis, editor of MarketingExperiments. Peg is awesome except for the fact that you can’t subscribe to their blog by email!

So here were the highlights of day 2.

Email Deliverability: Battle to the Inbox by Arend Henderson of Q Interactive
How A Good Reputation Delivers Huge ROI by Sal Tripi of Publisher’s Clearning House
Critical Steps to Address Image Blocking by Elias Haslanger, Dell Consuner Group
I interviewed Josie, Head of Deliverability at Whatcounts. She was really impressed with the technique I described to improve deliverability to yahoo which is a problem for lots of people these days.
Set into motion interview with marketingexperiments.com
Had the end of what seemed like 15+ comments about my blog which is cool
Two friend were suppose to be picking me up after the summit ended to hang for a few days left me waiting for hours and hours. finally contacted me and said they were not coming. thanks a lot. didn’t have a hotel booked, so I just worked all night and will relax and chill at Alex’s today.

Here is a brief recap of the 2008 Email Summit by MarketingSherpa.

Hope to see you there in 2009,
big jason