Email Summit 2008 from MarketingSherpa Day 1

Here is what I came away with after the first day of MarketingSherpa’s Email Summit 2008.

• response rate testing: putting a face with a name by Dave Wieneke from Thomson COmpumark
• rapid rise of the un-newsletter by Jeff Cram of Isight Design
• relevancy case studies: sending email that inspires action by various

This is Carol and Mort Schomer, a charming couple Alex & Mia Torres and myself met at an awesome deli in Miami after the first day. Turns out they are big time dancers.

I had another great time with Alex and Mia Torres. If you dont remember from my last post, Alex is on my list and offered to show me around Miami.

Alex actually told me the story of how he came to know me and was kind of enough to repeat it on video. Here it is

ttys,
big jason

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