Big Marketing Blog

I’m happy to say that cooler heads have prevailed regarding all the controversy over my last video.

Turns out the person in question was speaking for themselves. They are being dealt with which is good to hear. Its going to be pretty hard to get me in trouble for something like that video with the most powerful people in both MarketingSherpa and MarketingExperiments fans of mine.

This is president of MarketingExperiments, Greg Burmingham.

This is president of MarketingSherpa, Bob Lorum.

Last day was pretty sick watching a lot of live optimizations from Aaron Rosenthal. Here is a video of that plus some parting comments. Click the play button and be sure to watch to the end.

later,
big

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During my 4th MarketingSherpa Email Summit, I somehow ended up in the MarketingSherpa dog house.

I had been making videos of my stay here in Miami with my host, copywriter and product creation specialist, Brian McElroy, who can have a twisted sense of humor sometimes.

He suggested that I do a more “revealing” video this last time, and apparently both MarketingSherpa and MarketingExperiments do not want to be associated with this video.

So I walk upstairs of the intercontinental hotel here in Miami for my last glorious day of the summit, and immediately a MarketingSherpa staff person comes up to me and says a higher up wants to speak with me immediately.

Let’s just say I was met with a stern and heavy-handed “request” to remove the video.

I think its pretty ridiculous if you ask me. Its clearly myself behind the video. If I take this video down, I am

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Yesterday was my third day in Miami, and I attended the Email Marketing Workshop and Certification by MarketingExperiments. It covers email capture, messaging and landing pages.

The landing page portion is not as in-depth as Saturday’s Landing Page Optimization Workshop and Certification which I passed with flying colors.

I did a video of yesterday’s festivities. Watch it now.

Today is the start of the MarketingSherpa Email Summit. This is their fourth year and my fourth year attending. There will be 800+ people, and I can’t wait.

ttys,
big jason
[tags]flint mcglaughlin, marketingexperiments, marketingsherpa[/tags]

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I’m participating in a Landing Page Optimization Workshop and Certification course by MarketingExperiments in Miami right now. Dr. Flint McGlaughlin and Aaron Rosenthal and revealing amazing information and insights in getting into your prospects minds and optimizing it. The big point of the day is that you should be optimizing your prospects thought process to get the highest return on investment.

Here is a video of Dr. Flint’s opening presentation which helps shed light on why MarketingExperiments is light years ahead of other companies when it comes to increasing conversions.

You can tell just from this short snippet why you want to take this landing page optimization course and start following what MarketingExperiments is doing.

It is lunch time, and my mind is already going a million miles per minute. I still have half the day left

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I arrived late Friday night in Miami to attend MarketingExperiments landing page optimization workshop and certification.

Brillaint copywriter and friend, Brian McElroy, picked me up so we can spend some time working on my copy for better email deliverability guaranteed.

I’m staying with him at his killer bachelor pad and did a little video to talk about my motivations for being in Miami. Check it out. Brian is a really interesting guy and someone you want to meet.

Subscribe to my blog below for more updates on Miami and MarketingExperiments.

later,
big jason

[tags]brian mcelroy, marketingexperiments, marketingsherpa, landing page optimization[/tags]

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I will be attending my fourth MarketingSherpa Email Summit in Miami on March 15-17, and I have also just registered for their Landing Page Optimization Workshop and Certification on the 14th.

The workshop will be about the following and more:

1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
4. How to increase page relevance and reduce visitor anxiety
5. How to design landing pages to hold and engage the attention of your readers
6. How to test and track metrics and analyze results to make further improvements

The Landing Page

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Odinn Sorensen's "Daddys Birthday Giveaway – 40 Years" has Officially launched.

And it's not the usual type of giveaway to say the least …

See for yourself:

You don't want to wait on this one …

As they say, If you snooze you lose ; )

And we're talking 100's & 100's of quality gifts, literature and software here.

Well I have to get back to downloading now, But I just had to let you know about this one for sure.

Enjoy all your new products,

big jason

P.S. Remember don't wait on this, It's only happening for a short while, and you'll definitely be walking away with a "Big Smile"

[tags]odinn sorenson, daddy's birthday giveaway[/tags]

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One of the huge draws of going to the MarketingSherpa 4th Annual Email Summit in Miami is networking, learning and sharing with other email marketers from around the world. Below is a preliminary list of attendees including myself.

2009 MarketingSherpa E–mail Summit Attendees

@utoRevenue Kaplan K12 a la mode KC power and Light AAA National Office Kelby Media Group A&E Television The Ladders AbeBooks Inc. Laureate Education Inc Abbott Laboratories Lawson Products Inc ACFE Lead Financial Group Active Network LinkShare Acxiom Corporation Lion Brand Yarn Company Admail.net Listrak Alert Logic Lombardi Publishing Corp. All Web Promotion, Inc. Lyris Alterian Match.com American Academy of Ophthalmology Mazda Canada Inc. AMPEX Marketing Support Group Apsis MatrikonOPC Ariad Custom Communications MEC Armstrong World Industries MHz Design Communication Inc. ATP Tour, Inc Mind Comet Auto Revenie Motorola AWeber Communications, Inc. Moxie Interactive Baker Hughes Incorporated MywebGrocer LLC Barkley NAHB blanchard & loeb publishers NAP, Inc. Blue Sky Factory, Inc. The Nature Conservancy

Big Marketing

NBA BridgeTech NCR BridgeTrack, a Division of Sapient Net Atlantic, Inc. Bronto Network for Good Brooks Bell Interactive Novartis Butler Till Media Nu Skin Carahsoft Nutricia North America Card Access Inc. Olympus America CareCredit/GE Money OneCoast CB Richard Eillis optivo GmbH CBN, Inc. OTO CDS Global PA Chamber of Commerce CFA Institute ParetoLogic Inc Ciena The Page Group LLC Citrix Online Pathmaker Marketing, LLC Cobalt PermissionClick here to continue reading

Enter Now to Win A Free Ticket to
MarketingSherpa’s 4th Annual Email Summit

Not only can you win a free ticket ($1695 Value) to the biggest and baddest email marketing conference on the planet, but you can also win any of the following:

* Better Email Deliverability Guaranteed ($97) – Through technology and information, you can improve the number of emails that get to your prospects and customers inboxes versus the junk and spam folder. This is my product and will set it up for you free of charge if you like.

* Email Deliverability Consulting ($1000) – I’ll either consult, implement or both the strategies and techniques that will improve your deliverability the greatest. I’m a certified email marketing professional by MarketingExperiments.

* Delivery Watch Email Deliverability Monitoring Service for Six Months ($762) – Blacklist monitoring,

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Congrats to Ron Murray of DotDriven.com who won the landing page optimization consultation ($500) from Mark Widwawer in the largest blog contest ever. Mark is a certified Google adwords professional and also giving Ron the following:

• Landing Page Cash Machine ($97)
• Million Dollar Template ($97)
• Squeeze Page Cash Machine ($97)
• List Power ($47)
• Prospect Xray ($47)

If you’re one of the simple-minded people who thought prizes were over valued, Mark also has something for you. It is a free ebook called Triumph of The Stupid. I would highly recommend you read it.

big jason

[tags]mark widawer, ron murray, landing page optimization[/tags]

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