Category Archives: Email Marketing

Information and resources on email marketing including deliverability, best practices, design, and more.

MarketingSherpa Email Summit 2010

This is going to be my fifth MarketingSherpa Email Summit. Its their fifth annual event so that means I have been there every single time.

It will be in Miami, Florida again January 21-22. There is also a bonus day on January 20 where MarketingExperiments will be conducting a 4 hour intensive training on increasing your optin rate, open rate and conversion rate from your email to landing pages.

Watch this video.

Go to the MarketingSherpa 2010 Email Summit page for more info.

hope to see you in Miami,
big jason
[tags]marketingsherpa, email summit, marketing sherpa, marketingsherpa email summit, marketingexperiments[/tags]

2009 MarketingSherpa Email Summit Interview with Lyris

I interviewed Erick Mott, director of communications for Lyris Email Service Provider, at the 2009 MarketingSherpa Email Summit in Miami.

My friend Brian McElroy had switched to them from a lower end autoresponder service and was extremely happy. So here is the low down, and it includes Jeremey Farber of PCRecycler, another happy Lyris customer.

* Follow Lyris on Twitter

* Lyris HQ Email Marketing Blog

* Follow Jeremy Farber and PCRecycler on Twitter

big jason
[tags]lyris, lyris hq, erick mott, pcrecycler, jeremy farber, email service provider[/tags]

Ditching MarketingSherpa Email Summit Event for Hooters

This past Monday night was the 2009 MarketingSherpa Email Summit (#emailsummit) gala at Bongos Cuban Cafe, but Brian McElroy persuaded me to go to Hooters instead. This was our last night to work on my copy for Better Email Deliverability Guaranteed, so we needed someplace open late and quick.

Watch the video below with some musings about the email summit and comedy alike.

Subscribe to my blog for an upcoming interview with Lyris, the email service provider Brian switched to from a low end autoresponder service.

big jason
[tags]hooters, marketingsherpa, email summit, marketingsherpa email summit, email marketing, brian mcelroy[/tags]

Interview with Bronto Email Marketing at Sherpa Email Summit

I interviewed DJ Waldow of Bronto Email Marketing at the 4th annual MarketingSherpa Email Summit in Miami this week. I wanted to get the low down on what Bronto had to offer after Jeremy Schoemaker, Shoemoney, made about a post switching to them from a lower end email service provider.

Here is the video interview.

I haven’t used Bronto myself, but the features I saw from their demo were pretty slick from a marketing perspective.

Thanks to DJ Waldow for taking the time to do the interview.

DJ Waldow of Bronto Email Marketing

* Follow Bronto on Twitter

* Follow DJ Waldow on Twitter.

* Visit The Bronto Email Marketing Blog.

big jason

[tags]shoemoney, jeremy schoemaker, bronto, email marketing, esp, email service provider, dj waldow, autoresponder service[/tags]

Big Email Summit Contest Winners

Congratulations to Charles Rein from Burlington, NC. He has won a free ticket to next month’s Email Summit by Marketing Sherpa in Miami. That is a $1600.00+ value. Its going to be awesome to meet Charles and talk email marketing and email deliverability.

Congrats as well to Gaj Subduhi of Affiliate Marketing Superstars for winning Better Email Deliverability Guaranteed and 1 hour of email deliverability consulting.

big jason
[tags]email marketing, email deliverability,email summit, marketingsherpa, marketing sherpa[/tags]