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	<title>Big Marketing Blog by Jason Henderson &#187; Email Marketing</title>
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	<copyright>2006-2007 </copyright>
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	<managingEditor>jmhonline@gmail.com (Big Marketing Blog by Jason Henderson)</managingEditor>
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		<title>Big Marketing Blog by Jason Henderson &#187; Email Marketing</title>
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		<item>
		<title>MarketingSherpa Email Summit 2011</title>
		<link>http://www.bigmarketingonline.com/marketingsherpa-email-summit-2011.html</link>
		<comments>http://www.bigmarketingonline.com/marketingsherpa-email-summit-2011.html#comments</comments>
		<pubDate>Fri, 20 Aug 2010 21:57:43 +0000</pubDate>
		<dc:creator>Big Jason</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email summit]]></category>
		<category><![CDATA[marketing sherpa]]></category>
		<category><![CDATA[MarketingSherpa]]></category>

		<guid isPermaLink="false">http://www.bigmarketingonline.com/?p=886</guid>
		<description><![CDATA[I&#8217;ll be attending my sixth MarketingSherpa Email Summit in January. This will be their sixth annual summit. Yes that means I have been to every single one, and it is indeed that good&#8230;errrrr I mean great! Here are some highlights: &#8230; <a href="http://www.bigmarketingonline.com/marketingsherpa-email-summit-2011.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll be attending my sixth <a href="http://www.email-summit.com" target="_blank">MarketingSherpa Email Summit</a> in January. This will be their sixth annual summit. </p>
<p>Yes that means I have been to every single one, and it is indeed that good&#8230;errrrr I mean great!</p>
<p><a href="http://www.email-summit.com" target="_blank"><img src="http://www.bigmarketingonline.com/images/emailsummit2011-300x250.jpg" alt="MarketingSherpa Email Summit 2011" /></a></p>
<p>Here are some highlights:</p>
<p>    <strong>* New Location</strong> &#8211; Caesar&#8217;s Palace Hotel and Casino in Las Vegas vs Past Location of Miami. I do love Miami and will miss hanging with my bud, Brian McElroy, but Vegas is driving distance from Los Angeles and is home to Craftsteak, my favorite place to eat of all time.<br />
    <strong>* Peer-to-Peer Learning</strong> &#8211; There will be no vendor sales pitches from the stage, just successful marketers sharing proven results. I love this fact.<br />
    <strong>* Latest Trends</strong> &#8211; Learn the latest in social media, mobile and application marketing. I always want to know what is working NOW and not yesterday or even last year.<br />
    <strong>* New Techniques</strong> &#8211; Develop new techniques to grow your list, increase ROI, improve deliverability, generate winning test ideas, cut costs and more. I always take a ton of notes and learn a lot.<br />
    <strong>* Different Needs</strong> &#8211; Dual B2B and B2C learning tracks offered to meet your specific needs. I typically don&#8217;t go to the B2B sessions, but some are actually really applicable to B2C so it all depends on the content.<br />
    <strong>* Tons of Content</strong> &#8211; 5 General Sessions and more than 20 Breakout Sessions, featuring Sherpa&#8217;s renowned research, training, interactive panels and case studies. You will be amazed at the amount of information shared.</p>
<p>There are going to be hundreds of attendees from around the world coming to the summit to network and hear from peers who have found success through creativity, personalization, segmentation, social media integration, testing and proper list management.</p>
<p>Here are just five reasons among the many that <strong><a href="http://www.email-summit.com" target="_blank">you should attend the MarketingSherpa Email Summit</a></strong>:</p>
<p>  <strong> 1. Focus on the Evolution of Email Marketing</strong><br />
      The MarketingSherpa Email Summit continues to adapt to the ever-changing email marketing landscape. Social media integration, mobile, list growth strategies, winning test ideas and leveraging technology for results are just a few of the topics to be covered during three days of  information-packed sessions. I love finding out all the latest and greatest ways to interact with prospects and customers.<br />
   <strong>2. More than 20 All-New Case Studies</strong><br />
      Every Sherpa case study is chosen because of its results and superior ROI. You can bookmark these tactics without worrying about whether or not they&#8217;ll work &#8211; they&#8217;re already proven. You&#8217;ll definitely get some great ideas to test.<br />
   <strong>3. Dual B2B and Consumer Learning Tracks</strong><br />
      Back by popular demand, choose from B2B or B2C sessions crafted specifically for marketers in each discipline. I go typically to 90% B2C sessions.<br />
   <strong>4. Relevant, Interactive Training</strong><br />
      Receive top-tier training to optimize your entire email program. Find out how to identify holes in your program that could be leaking revenue. Then fix the leaks and reap the rewards of higher ROI. You will learn so much its sick!<br />
   <strong>5. Exclusive $600 Discount <-- Ends Soon</strong></p>
<p>So <strong><a href="http://www.email-summit.com" target="_blank">go read more</a></strong> about the MarketingSherpa Email Summit 2011 and join me in Vegas. You won&#8217;t regret it.</p>
<p>big jason</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Ticket to MarketingSherpa Email Summit 2010 in Miami</title>
		<link>http://www.bigmarketingonline.com/free-ticket-to-marketingsherpa-email-summit-2010-in-miami.html</link>
		<comments>http://www.bigmarketingonline.com/free-ticket-to-marketingsherpa-email-summit-2010-in-miami.html#comments</comments>
		<pubDate>Thu, 14 Jan 2010 00:42:26 +0000</pubDate>
		<dc:creator>Big Jason</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Events]]></category>

		<guid isPermaLink="false">http://www.bigmarketingonline.com/?p=849</guid>
		<description><![CDATA[You can win the following simply by entering my twitter contest. * Free Ticket to the 5th annual MarketingSherpa Email Summit in Miami, January 21-22. ($1595) * Free Ticket to the pre-summit workshop by MarketingExperiments covering optin rate, open rate &#8230; <a href="http://www.bigmarketingonline.com/free-ticket-to-marketingsherpa-email-summit-2010-in-miami.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>You can win the following simply by entering my <strong><a href="http://www.betteremaildeliverability.com/msesretweet" target="_blank" style="text-decoration:underline;font-weight:bold;">twitter contest</a>.</strong></p>
<p><strong>* Free Ticket to the 5th annual MarketingSherpa Email Summit in Miami, January 21-22. ($1595)</p>
<p>* Free Ticket to the pre-summit workshop by MarketingExperiments covering optin rate, open rate and conversion rate. (With Summit Ticket, $1794)</p>
<p>* VIP party sponsored by Lyris HQ, MarketingSherpa and Expedia with chance to win a 7 day Carribean Cruise.</p>
<p>* Dinner in South Beach (order whatever you want)</p>
<p>* MarketingSherpa&#8217;s 2010 Email Marketing Benchmark Guide ($447)</strong></p>
<p>That is over a $2000 value you can win simply by entering my twitter contest.</p>
<h2><strong><a href="http://www.betteremaildeliverability.com/msesretweet" target="_blank" style="text-decoration:underline;font-weight:bold;">ENTER NOW</a></strong></h2>
<p>See you in Miami,<br />
big jason</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>MarketingSherpa Email Summit 2010</title>
		<link>http://www.bigmarketingonline.com/marketingsherpa-email-summit.html</link>
		<comments>http://www.bigmarketingonline.com/marketingsherpa-email-summit.html#comments</comments>
		<pubDate>Sun, 03 Jan 2010 07:46:26 +0000</pubDate>
		<dc:creator>Big Jason</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.bigmarketingonline.com/?p=847</guid>
		<description><![CDATA[This is going to be my fifth MarketingSherpa Email Summit. Its their fifth annual event so that means I have been there every single time. It will be in Miami, Florida again January 21-22. There is also a bonus day &#8230; <a href="http://www.bigmarketingonline.com/marketingsherpa-email-summit.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This is going to be my fifth <a href="http://www.email-summit.com" style="text-decoration:underline;font-weight:bold;" target="_blank">MarketingSherpa Email Summit</a>. Its their fifth annual event so that means I have been there every single time.</p>
<p>It will be in Miami, Florida again January 21-22. There is also a bonus day on January 20 where MarketingExperiments will be conducting a 4 hour intensive training on increasing your optin rate, open rate and conversion rate from your email to landing pages.</p>
<p>Watch this video.</p>
<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/PZFim4lG9uw&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PZFim4lG9uw&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<p>Go to the <a href="http://www.email-summit.com" style="text-decoration:underline;font-weight:bold;" target="_blank">MarketingSherpa 2010 Email Summit</a> page for more info.</p>
<p>hope to see you in Miami,<br />
big jason<br />
[tags]marketingsherpa, email summit, marketing sherpa, marketingsherpa email summit, marketingexperiments[/tags]</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>2009 MarketingSherpa Email Summit Interview with Lyris</title>
		<link>http://www.bigmarketingonline.com/marketingsherpa-email-summit-lyris.html</link>
		<comments>http://www.bigmarketingonline.com/marketingsherpa-email-summit-lyris.html#comments</comments>
		<pubDate>Mon, 23 Mar 2009 18:51:17 +0000</pubDate>
		<dc:creator>Big Jason</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[erick mott]]></category>
		<category><![CDATA[jeremy farber]]></category>
		<category><![CDATA[lyris]]></category>
		<category><![CDATA[lyris hq]]></category>
		<category><![CDATA[pcrecycler]]></category>

		<guid isPermaLink="false">http://www.bigmarketingonline.com/?p=765</guid>
		<description><![CDATA[I interviewed Erick Mott, director of communications for Lyris Email Service Provider, at the 2009 MarketingSherpa Email Summit in Miami. My friend Brian McElroy had switched to them from a lower end autoresponder service and was extremely happy. So here &#8230; <a href="http://www.bigmarketingonline.com/marketingsherpa-email-summit-lyris.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I interviewed Erick Mott, director of communications for <a href="http://www.lyris.com" style="text-deocoration:underline;font-weight:bold;" target="_blank">Lyris Email Service Provider</a>, at the 2009 <a href="http://www.email-summit.com" style="text-deocoration:underline;font-weight:bold;" target="_blank">MarketingSherpa Email Summit</a> in Miami.</p>
<p>My friend Brian McElroy had switched to them from a lower end autoresponder service and was extremely happy. So here is the low down, and it includes Jeremey Farber of <a href="http://www.pcrecycler.net" style="text-deocoration:underline;font-weight:bold;" target="_blank">PCRecycler</a>, another happy Lyris customer.</p>
<p><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/OjFgUr142iU&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OjFgUr142iU&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></p>
<p>* <a href="http://twitter.com/lyris" style="text-deocoration:underline;font-weight:bold;" target="_blank">Follow Lyris on Twitter</a></p>
<p>* <a href="http://www.lyrishq.com" style="text-deocoration:underline;font-weight:bold;" target="_blank">Lyris HQ Email Marketing Blog</a></p>
<p>* <a href="http://twitter.com/pcrecycler" style="text-deocoration:underline;font-weight:bold;" target="_blank">Follow Jeremy Farber and PCRecycler on Twitter</a></p>
<p>ttys,<br />
big jason<br />
[tags]lyris, lyris hq, erick mott, pcrecycler, jeremy farber, email service provider[/tags]</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Ditching MarketingSherpa Email Summit Event for Hooters</title>
		<link>http://www.bigmarketingonline.com/marketingsherpa-email-summit-event-hooters.html</link>
		<comments>http://www.bigmarketingonline.com/marketingsherpa-email-summit-event-hooters.html#comments</comments>
		<pubDate>Sat, 21 Mar 2009 17:00:34 +0000</pubDate>
		<dc:creator>Big Jason</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[brian mcelroy]]></category>
		<category><![CDATA[email summit]]></category>
		<category><![CDATA[hooters]]></category>
		<category><![CDATA[MarketingSherpa]]></category>
		<category><![CDATA[marketingsherpa email summit]]></category>

		<guid isPermaLink="false">http://www.bigmarketingonline.com/?p=761</guid>
		<description><![CDATA[This past Monday night was the 2009 MarketingSherpa Email Summit (#emailsummit) gala at Bongos Cuban Cafe, but Brian McElroy persuaded me to go to Hooters instead. This was our last night to work on my copy for Better Email Deliverability &#8230; <a href="http://www.bigmarketingonline.com/marketingsherpa-email-summit-event-hooters.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This past Monday night was the <a href="http://www.email-summit.com" target="_blank">2009 MarketingSherpa Email Summit</a> (#emailsummit) gala at Bongos Cuban Cafe, but Brian McElroy persuaded me to go to Hooters instead. This was our last night to work on my copy for Better Email Deliverability Guaranteed, so we needed someplace open late and quick.</p>
<p>Watch the video below with some musings about the email summit and comedy alike.</p>
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<p>Subscribe to my blog for an upcoming interview with Lyris, the email service provider Brian switched to from a low end autoresponder service.</p>
<p>ttys,<br />
big jason<br />
[tags]hooters, marketingsherpa, email summit, marketingsherpa email summit, email marketing, brian mcelroy[/tags]</p>
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