Category Archives: Email Marketing

Information and resources on email marketing including deliverability, best practices, design, and more.


What Is Your Value Proposition?

Can you answer the following question?

What is your value proposition?

If you can’t answer this fundamental question or are unsure whether it is being clearly expressed or understood by your customers, then you may be interested in taking a course from MECLABS I just completed…

It reveals the single biggest element when it comes to increasing your conversions…

What element is that?

It’s your value proposition.

So what exactly is your value proposition?

If I’m your ideal prospect, why should I purchase from you than any of your competitors?

Here is my review of session one…

What is Your Value Proposition?

It clearly explains why the value proposition is the ultimate reason –  the reason WHY.

Why do customers say YES? Once you know why, getting more customers to say yes becomes much easier.

Session one also shows you how there are multiple levels of value propositions like the following:

  • Why should a prospect buy from you?
  • Why should a particular prospect buy from you?
  • Why should a particular prospect by a certain type of product rather than any other of this type of product?
  • Why should a particular prospect take this action rather than any other action.

It’s extremely helpful to see clear examples of each type of value proposition demonstrated with actual case studies.

You can see the subtle and not-so-subtle changes that have resulted in massive increases in conversions not just on single pages but entire sales funnels.

Because once you can express your value proposition on one page, doing so in the rest of the funnel is a piece of cake.

Session one also goes back in time to get a clear understanding of what exactly is a value proposition.

Marketers who have been misled into thinking MECLABS and MarketingExperiments research applies mostly to corporations would be surprised to hear the following names (among many others) mentioned.

  • Rosser Reeves
  • David Ogilvy
  • Claude Hopkins

You’ll also learn:

  • A brief historical overview of the term value proposition
  • A simplified and clear definition of the term value proposition
  • The essential role that a value proposition plays within an organization
  • How to identify three essential derivative value propositions (primary, prospect, product and process)

So there you have it. Session One of the MECLAB course of Value Proposition Development was informative and thought-provoking.

I’ve been learning about value propositions since 2005, but this is
the first time I’ve taken a full course. I use value proposition in my
high 7 figure product launches to single emails.

If you’re wondering what sets this course apart from all the rest, it’s because of the following:

  • Content based on a review of over 1,100 academic articles on the concept of value proposition.
  • The content is grounded in actual A/B split test results validated by a team of statisticians.
  • Content is grounded in over 15 years of research that spans more than 10,000 pages and paths, over 1 billion emails and covers all types of companies from all over the world.

If you’re ready, find out more information on why your customers say YES.

Talk soon,
Big Jason

P.S. This was my review of Session one. Look for my review of Session two — What Determines the Force of a Value Proposition?

Free Email Marketing Discussion

I’m discussing email marketing Saturday, March 5th, live from Las Vegas, NV, but YOU can watch it for free from your home or coffee shop.

Among other thing I will be doing a critique of an email optin process that will give you some valuable insights.

I will also be discussing some of what was included in my presentation at the recent Email Mail Summit by MarketingSherpa.

So you want to be there. Here are the details:

Saturday, March 5th

Starting at 10 am pacific, 12 pm central and 1 pm eastern

Watch this show on your computer at this site.

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The host is Tom Kish. I will be speaking second, but you want to come early at 9am pst for Tom’s talk on business credit.

I know Tom personally. Here is a pic of us having dinner with a bunch of mates at Craftsteak here in Vegas.

Tom Kish and Big Jason

You can even ask questions during my discussion.

Still not sure? Listen to what John Carlton has to say…

I’m so glad you can make it!

Talk to you then,
Big Jason

P.S. Here are the details again. Mark your calendar and set your alarm clock!!!!!!

Saturday, March 5th

Starting at 10 am pacific, 12 pm central and 1pm eastern

Watch this show on your computer at this site.


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MarketingSherpa Email Summit 2011

I’ll be attending my sixth MarketingSherpa Email Summit in January. This will be their sixth annual summit.

Yes that means I have been to every single one, and it is indeed that good…errrrr I mean great!

MarketingSherpa Email Summit 2011

Here are some highlights:

* New Location – Caesar’s Palace Hotel and Casino in Las Vegas vs Past Location of Miami. I do love Miami and will miss hanging with my bud, Brian McElroy, but Vegas is driving distance from Los Angeles and is home to Craftsteak, my favorite place to eat of all time.
* Peer-to-Peer Learning – There will be no vendor sales pitches from the stage, just successful marketers sharing proven results. I love this fact.
* Latest Trends – Learn the latest in social media, mobile and application marketing. I always want to know what is working NOW and not yesterday or even last year.
* New Techniques – Develop new techniques to grow your list, increase ROI, improve deliverability, generate winning test ideas, cut costs and more. I always take a ton of notes and learn a lot.
* Different Needs – Dual B2B and B2C learning tracks offered to meet your specific needs. I typically don’t go to the B2B sessions, but some are actually really applicable to B2C so it all depends on the content.
* Tons of Content – 5 General Sessions and more than 20 Breakout Sessions, featuring Sherpa’s renowned research, training, interactive panels and case studies. You will be amazed at the amount of information shared.

There are going to be hundreds of attendees from around the world coming to the summit to network and hear from peers who have found success through creativity, personalization, segmentation, social media integration, testing and proper list management.

Here are just five reasons among the many that you should attend the MarketingSherpa Email Summit:

1. Focus on the Evolution of Email Marketing
The MarketingSherpa Email Summit continues to adapt to the ever-changing email marketing landscape. Social media integration, mobile, list growth strategies, winning test ideas and leveraging technology for results are just a few of the topics to be covered during three days of information-packed sessions. I love finding out all the latest and greatest ways to interact with prospects and customers.
2. More than 20 All-New Case Studies
Every Sherpa case study is chosen because of its results and superior ROI. You can bookmark these tactics without worrying about whether or not they’ll work – they’re already proven. You’ll definitely get some great ideas to test.
3. Dual B2B and Consumer Learning Tracks
Back by popular demand, choose from B2B or B2C sessions crafted specifically for marketers in each discipline. I go typically to 90% B2C sessions.
4. Relevant, Interactive Training
Receive top-tier training to optimize your entire email program. Find out how to identify holes in your program that could be leaking revenue. Then fix the leaks and reap the rewards of higher ROI. You will learn so much its sick!
5. Exclusive $600 Discount <-- Ends Soon

So go read more about the MarketingSherpa Email Summit 2011 and join me in Vegas. You won’t regret it.

big jason

Free Ticket to MarketingSherpa Email Summit 2010 in Miami

You can win the following simply by entering my twitter contest.

* Free Ticket to the 5th annual MarketingSherpa Email Summit in Miami, January 21-22. ($1595)

* Free Ticket to the pre-summit workshop by MarketingExperiments covering optin rate, open rate and conversion rate. (With Summit Ticket, $1794)

* VIP party sponsored by Lyris HQ, MarketingSherpa and Expedia with chance to win a 7 day Carribean Cruise.

* Dinner in South Beach (order whatever you want)

* MarketingSherpa’s 2010 Email Marketing Benchmark Guide ($447)

That is over a $2000 value you can win simply by entering my twitter contest.


See you in Miami,
big jason