Archive for March, 2009

All's Well That Ends Well at 4th MarketingSherpa Email Summit

By Big Jason On March 18, 2009 No Comments

I’m happy to say that cooler heads have prevailed regarding all the controversy over my last video.

Turns out the person in question was speaking for themselves. They are being dealt with which is good to hear. Its going to be pretty hard to get me in trouble for something like that video with the most powerful people in both MarketingSherpa and MarketingExperiments fans of mine.

This is president of MarketingExperiments, Greg Burmingham.

MarketingExperiment President Greg Burmingham

This is president of MarketingSherpa, Bob Lorum.

Bob Lorum, President of MarketingSherpa

Last day was pretty sick watching a lot of live optimizations from Aaron Rosenthal. Here is a video of that plus some parting comments. Click the play button and be sure to watch to the end.

later,
big

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Controversial MarketingSherpa Email Summit Video

By Big Jason On March 17, 2009 No Comments

During my 4th MarketingSherpa Email Summit, I somehow ended up in the MarketingSherpa dog house.

I had been making videos of my stay here in Miami with my host, copywriter and product creation specialist, Brian McElroy, who can have a twisted sense of humor sometimes.

He suggested that I do a more “revealing” video this last time, and apparently both MarketingSherpa and MarketingExperiments do not want to be associated with this video.

So I walk upstairs of the intercontinental hotel here in Miami for my last glorious day of the summit, and immediately a MarketingSherpa staff person comes up to me and says a higher up wants to speak with me immediately.

Let’s just say I was met with a stern and heavy-handed “request” to remove the video.

I think its pretty ridiculous if you ask me. Its clearly myself behind the video. If I take this video down, I am

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Email Marketing Messaging Optimization Workshop and Certification

By Big Jason On March 16, 2009 2 Comments

Yesterday was my third day in Miami, and I attended the Email Marketing Workshop and Certification by MarketingExperiments. It covers email capture, messaging and landing pages.

The landing page portion is not as in-depth as Saturday’s Landing Page Optimization Workshop and Certification which I passed with flying colors.

MarketingExperiments Landing Page Optimization Certification

I did a video of yesterday’s festivities. Watch it now.

Today is the start of the MarketingSherpa Email Summit. This is their fourth year and my fourth year attending. There will be 800+ people, and I can’t wait.

ttys,
big jason
[tags]flint mcglaughlin, marketingexperiments, marketingsherpa[/tags]

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MarketingExperiments Landing Page Optimization Workshop and Certification

By Big Jason On March 15, 2009 2 Comments

I’m participating in a Landing Page Optimization Workshop and Certification course by MarketingExperiments in Miami right now. Dr. Flint McGlaughlin and Aaron Rosenthal and revealing amazing information and insights in getting into your prospects minds and optimizing it. The big point of the day is that you should be optimizing your prospects thought process to get the highest return on investment.

Here is a video of Dr. Flint’s opening presentation which helps shed light on why MarketingExperiments is light years ahead of other companies when it comes to increasing conversions.

You can tell just from this short snippet why you want to take this landing page optimization course and start following what MarketingExperiments is doing.

It is lunch time, and my mind is already going a million miles per minute. I still have half the day left

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First Day in Miami for MarketingExperiments Landing Page Optimization Workshop

By Big Jason On March 14, 2009 1 Comment

I arrived late Friday night in Miami to attend MarketingExperiments landing page optimization workshop and certification.

Brillaint copywriter and friend, Brian McElroy, picked me up so we can spend some time working on my copy for better email deliverability guaranteed.

I’m staying with him at his killer bachelor pad and did a little video to talk about my motivations for being in Miami. Check it out. Brian is a really interesting guy and someone you want to meet.

Subscribe to my blog below for more updates on Miami and MarketingExperiments.

later,
big jason

[tags]brian mcelroy, marketingexperiments, marketingsherpa, landing page optimization[/tags]

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ShoeMoney Make Money Blogging Video Replay

By Big Jason On March 11, 2009 9 Comments

Jeremy Schoemaker ( ShoeMoney ) gave a great presentation last night on how to make money blogging. Not only did he provide a ton of free content, but you’ll learn some interesting things about him as well.

So watch it below. If you want the 90+ minute Q & A, register here.

It got rave reviews including from people like Zac Johnson, the little punk who beat me out for a trip to a killer conference in San Diego. He’ll get his. Just wait Zac!

Again, ShoeMoney did over ninety minutes of live question and answers about make money blogging, affiliate marketing and more.

When you register for the recordings, you also get 2+ hours of video and audio of Dean Hunt, one of the world’s leading buzz marketers.

Register for ShoeMoney Make Money Blogging Q & A

ttys,
big jasonClick here to continue reading



The Make Money Blogging Cheat Sheet

By Big Jason On March 10, 2009 2 Comments


Will You Be The Next Apprentice?

By Big Jason On March 9, 2009 No Comments

Howie Schwartz is taking applications for his third installment of the Apprentice.

He’s re-opening his flagship Apprentice program to just a handful of lucky marketers.

This is where you enter a white hot market with Howie as PARTNERS and you split the profit 50/50!

The last time he did this, it was a smash hit. People that had never made one thin dime online finally started to hit pay dirt. Others even went on to scale 7 figure businesses!

So the question is, do you have what it takes to be Howie Schwart’s Next Apprentice?

later,
big jason

[tags]howie schwartz, the apprentice[/tags]

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Insider's Guide to CPA Marketing Profits Cheat Sheet

By Big Jason On March 8, 2009 1 Comment

Gaugher Caudry is offering his guide or “cheat sheet” to CPA marketing for free.

CPA stands for cost per action in case you didn’t know and is pretty kick ass.

There is no upsell. There is only the following:

Introduction to CPA Marketing………………………………………………………………………..6
What Are CPA Offers? ………………………………………………………………………………….6
What Are CPA Networks? …………………………………………………………………………….6
Applying To A CPA Network…………………………………………………………………………7
What Is A CPA Affiliate Manager? ………………………………………………………………..8
Selecting A CPA Offer…………………………………………………………………………………..9
Gauge The Demand ……………………………………………………………………………………10
Gauge The Competition………………………………………………………………………………14
Comparing CPA Offers ……………………………………………………………………………….14
Getting Your Affiliate URLs ………………………………………………………………………..16
Keyword Research Tools………………………………………………………………………………..18
Keyword Tools ………………………………………………………………………………………………24
Landing Pages……………………………………………………………………………………………….26
Landing Page 101 ……………………………………………………………………………………….28
Google Website Optimizer ………………………………………………………………………….31
Tracking 101 ………………………………………………………………………………………………….33
Dark Side of CPA Marketing…………………………………………………………………………..35
The Traffic Tactics …………………………………………………………………………………………39
Free Traffic ………………………………………………………………………………………………..39
Natural Search Traffic……………………………………………………………………………….39
Social Media Traffic ………………………………………………………………………………….41
Forum Traffic …………………………………………………………………………………………..44
Article Writing Traffic ……………………………………………………………………………….44
Domain Name Traffic ………………………………………………………………………………..45
Reciprocal Linking Traffic………………………………………………………………………….46
Blogging Traffic ……………………………………………………………………………………….47
Joint Venture Traffic………………………………………………………………………………….47
Pop Up Traffic………………………………………………………………………………………….48
Video Traffic…………………………………………………………………………………………….48
Podcast Traffic

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Landing Page Optimization Workshop by MarketingExperiments

By Big Jason On March 5, 2009 No Comments

I will be attending my fourth MarketingSherpa Email Summit in Miami on March 15-17, and I have also just registered for their Landing Page Optimization Workshop and Certification on the 14th.
marketingexperimentslandingpageoptimization.png

The workshop will be about the following and more:

  1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
  2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
  3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
  4. How to increase page relevance and reduce visitor anxiety
  5. How to design landing pages to hold and engage the attention of your readers
  6. How to test and track metrics and analyze results to make further improvements

The Landing Page

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