MarketingSherpa Email Summit 2008 Day 2
Day 2 of the 2008 Email Summit by MarketingSherpa was amazing.
First let me bring forth my annual Email Summit hall of little people.
Here is the president of MarketingSherpa, Eric Stockton. He looks pretty tall here.
But the truth came out in the end. Eric is a cool guy who seems to really care what people think. He’s suppose to setup an interview with MarketingSherpa and I, so this is a reminder for him.
This is Bob Lorum, Sr. Research Manager and Director of Services for MarketingExperiments.
This is Stefan Tornquist, Director of Research for MarketingSherpa. Anne Holland couldn't make it this year due to illness. I hope she gets better soon.
This is Stefan Pollard of EmailLabs. He’s the director of email marketing best practices. I had a chance to talk and interview Stefan and Per quite a bit lasst year. He was buried in the 1 on 1 clinics the whole time this year. I did run into him after the event was over, and we had a chance to shoot the breeze. I let him look at my bunny copy, and he loved it.
Here is Ashka Pezzi of Vivisimo.
This is Bill Ames of Iconix.
Here is Brooke Rose of Goodmail Systems. Was awesome seeing Brooke again. She did a video for me which will be released in march so stay tuned.
This is Jill, Christine and Melany of E-Dialog.
Here is Jenni Edwards of Compendium Blogware.
This is Kristen Hersant from Strongmail
Here is Lena Waters from Responsys
Here is Hilary Pecheone, Marketing Manager for MarketingSherpa
Mitchell Ahern of
This is Matt Elliot from Listrak
This is Peg Davis, editor of MarketingExperiments. Peg is awesome except for the fact that you can’t subscribe to their blog by email!
So here were the highlights of day 2.
- Email Deliverability: Battle to the Inbox by Arend Henderson of Q Interactive
- How A Good Reputation Delivers Huge ROI by Sal Tripi of Publisher’s Clearning House
- Critical Steps to Address Image Blocking by Elias Haslanger, Dell Consuner Group
- I interviewed Josie, Head of Deliverability at Whatcounts. She was really impressed with the technique I described to improve deliverability to yahoo which is a problem for lots of people these days.
- Set into motion interview with marketingexperiments.com
- Had the end of what seemed like 15+ comments about my blog which is cool
- Two friend were suppose to be picking me up after the summit ended to hang for a few days left me waiting for hours and hours. finally contacted me and said they were not coming. thanks a lot. didn’t have a hotel booked, so I just worked all night and will relax and chill at Alex’s today.
Here is a brief recap of the 2008 Email Summit by MarketingSherpa.
Hope to see you there in 2009,
big jason
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Email Summit 2008 from MarketingSherpa Day 1
February 26, 2008 by Big Jason · Leave a Comment
Here is what I came away with after the first day of MarketingSherpa’s Email Summit 2008.
- response rate testing: putting a face with a name by Dave Wieneke from Thomson COmpumark
- rapid rise of the un-newsletter by Jeff Cram of Isight Design
- relevancy case studies: sending email that inspires action by various
This is Carol and Mort Schomer, a charming couple Alex & Mia Torres and myself met at an awesome deli in Miami after the first day. Turns out they are big time dancers.
I had another great time with Alex and Mia Torres. If you dont remember from my last post, Alex is on my list and offered to show me around Miami.
Alex actually told me the story of how he came to know me and was kind of enough to repeat it on video. Here it is
ttys,
big jason
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Rss FeedAdequacy Is The Enemy of Excellence in Marketing
February 25, 2008 by Big Jason · 4 Comments
Dr. Flint McGlaughlin of MarketingExperiments.com summed up what I have been saying for years to quite a few people in the make money online niche (IM). It was during the live email marketing certification course in miami as part of the email summit by marketingsherpa. He exclaimed:
The context was basically don't be satisified with your success and always look to improve. People have been asking me who else from the im community is here and are surprised when I say the same as the previous two years, NOBODY. Well, Early to Rise is here if that counts. I'm still trying to find them. Hard to tell who they are. All these little people look alike. 
Anyways, I have been telling certain individuals from time to time where they are missing out on things when it comes to email marketing among other things. The standard response is "well, i'm pretty successful with what i'm currently doing." If I discuss what a guru is leaving on the table, I'm typically met with the same response and how great they are without doing my suggestions. My response is always "great, now what if you or they could do even more just by making a few changes?"
Here is a picture of Dr. Flint, myself and researcher Jimmy Ellis after I took the final exam.
This brings up an important point. Im'ers typically don't want to hear what MarketingSherpa/MarketingExperiments has to say because they deal with so many corporations and big businesses. Turns out that several researchers with MarketingExperiments are closet affiliate marketers and have actually done research in the make money online market. Regardless of that, I always ask these skeptics "Don't corporations want to:
- get people to opt in
- get emails delivered
- get emails opened
- get as many clickthroughs
- get as many people to convert on landing pages
Dan Kennedy considers people who run around saying "Not my business" idiots. You are missing out by not looking what other markets are doing and testing yourself.
I anxiously waited to find out the results of the certification. Here is Dr. Flint and I celebrating my passing score of 96%. I think I was checking email when I should have been paying attention, and that caused me to miss 1 question. Bad Jason, Bad!!!!!
By taking the certification, you learn the following:
- How to improve the email capture rate on your website
- How to use incentives to improve conversion to email capture
- How to write effective subject lines
- Best practices for from Addresses
- Effective Email formats
- How to write effective email copy
- Deliverability best practices
- Optimal send times
- Optimal email frequency
- How to use email for Basket and Order recovery
I emailed my list to let them know what I was up to, and Alex Torres of Sonic Wave Audio emails me back and says he lives by the event hotel. He and his lovely wife Mia took me out to South Beach, and we had a blast.
Turns out the hotel I ended up staying at since the event hotel couldn't accomodate my entire stay is in the worst part of Miami. Check out this video when Alex was taking me back.
Here is a pic of us. Click on it to see a larger version.
First day of the Email Summit was pretty awesome considering the certification and going to South Beach for the first time. Two people from MarketingExperiments want to talk to me about the technique I used to increase someone’s webinar registrations by over 50% and how MarketingExperiments can do the same or even better. I met the new president of MarketingSherpa, and he immediately asked if they could interview me. MarketingExperiments, MarketingSherpa, ExactTarget, Habeas and tons of others commented on my blog. Hopefully day 2 is just as good or better!
A lot of the friends from past summits were not there this time, but I had the pleasure of meeiting new friends. Subscribe to my blog to get updates and pics from the rest of the summit.
ttys,
big jason
P.S. i have to go find Bill McClosky of the Email Insider. he emailed me last night and says we should talk business. go figure!
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Rss FeedMarketingSherpa Email Summit 2008 in Miami
Almost time for my third Email Summit with MarketingSherpa in Miami. I'll be there Feb 23-28th. On the 24th I will be taking MarketingExperiments Email Marketing Professional certification.
I'll be kicking it with Habeas, EmailLabs, ExactTarget, StrongMail, Listrack and other real email marketing companies from the 24th to the 26th.
hope to see you at the Email Summit.
big jason
P.S. I’m not sure why Infusion isn’t going. They need to be there.
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Rss FeedAffiliate Defined by David Wilkinson
February 12, 2008 by Big Jason · 2 Comments
Affiliate Defined by David Wilkinson, a smart lil' twerp from the uk, launches today.
At 13 he definitely kicks ass in affiliate marketing and has even been interviewed twice by the BBC.
David is the one on the right. He even was a guest blogger for shoemoney.
Here is the table of contents of Affiliate Defined.
INTRODUCTION
The Introduction: The Tip Of The Carrot <– Did he say carrot? Piggly Wiggly likes him!!!!!
MODULE ONE - THE BASICS
Pick ‘n’ Choose: The Coffee - Selecting Networks
Pick ‘n’ Choose: The Muffin - Selecting Products
MODULE TWO - ADWORDS FOR ‘08
Direct Linking 2.0: Sticks ‘n’ Stones Preface
Direct Linking 2.0: Hardline Basics
Direct Linking 2.0: PPC Pizza
Direct Linking 2.0: Stealing From The Best
Direct Linking 2.0: The Cookie Concept
Direct Linking 2.0: Split-Testing Trials
Direct Linking 2.0: The Attacking Edge Presell
Direct Linking 2.0: The Keyword Crisis
Direct Linking 2.0: The CTR Catapult
Direct Linking 2.0: Double Serving Dilemma
Direct Linking 2.0: Geo-Targeting
Direct Linking 2.0: Bidding Methodology
Direct Linking 2.0: Wartime Assets
Direct Linking 2.0: Priming Your Presell
Direct Linking 2.0: The Drop-off Zone
Direct Linking 2.0: Content Network Back From The Dead
MODULE THREE - BONUSES REVAMPED
Bonus Baiting: Double Dash Blast-Off
Bonus Baiting: Billiards Bash
Bonus Baiting: Patching The Sails
Bonus Baiting: Rebate Rollout
Bonus Baiting: Going Out With A Bang
Bonus Baiting: Would You Like Fries With That?
Bonus Baiting: Membership Blues
Bonus Baiting: Cleaning Up The Poop
MODULE FOUR - PPC PROLONGED ASSAULT
Seven Day Attack-Plan: ‘Missile’ Monday
Seven Day Attack-Plan: ‘Tank’ Tuesday
Seven Day Attack-Plan: ‘Wellington’ Wednesday
Seven Day Attack-Plan: ‘Trojan’ Thursday
Seven Day Attack-Plan: ‘Fast-track’ Friday
Seven Day Attack-Plan: ‘Setup’ Saturday
Seven Day Attack-Plan: ‘SOS’ Sunday
MODULE FIVE - OLD-SCHOOL TACTICS
Old-School Revival: Word Of Mouth Re-Worked
Old-School Revival: Season-Specific Offers
Old-School Revival: The Magazine Cover
Old-School Revival: Simple Affiliate Site Flipping
Old-School Revival: Real Estate Roundtable
MODULE SIX - VIRAL MEDIUM
Viral Medium: Blogging Bonanza
Viral Medium: Podcast Profit Mining
Viral Medium: Video Marketing Vicegrip
Viral Medium: The Social Bookmarking Pirates
Viral Medium: Social Networking - Ghostly Infiltration
MODULE SEVEN - ON THE WAR PATH
Bloody Ascent: Grenade-a-room Frameset
Bloody Ascent: Gassing Out The Enemy
Bloody Ascent: Musket Maintenance
Bloody Ascent: The Fishy Flank
Bloody Ascent: Guerrilla Warfare Revisited
Bloody Ascent: Affiliates On Steroids
Bloody Ascent: Organic Affiliate Domination
MODULE Q - TOP SECRET
Out Of The Labs: The Fishing Hook
Out Of The Labs: Persuasive Sabotage
Out Of The Labs: Agent Blackhat
Out Of The Labs: Experimental Weaponry
Out Of The Labs: Ninja Mindset Training
Out Of The Labs: Area 51
Out Of The Labs: Alexa Ambush
This isn't your typical piece of ebook crap. It has a ton of information for beginner and advanced affiliate marketer alike.
Definitely put Affiliate Defined into your arsenal.
ttyl,
big jason
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