Big Marketing Blog

Day 2 of the 2008 Email Summit by MarketingSherpa was amazing.

First let me bring forth my annual Email Summit hall of little people.

Here is the president of MarketingSherpa, Eric Stockton. He looks pretty tall here.

But the truth came out in the end. Eric is a cool guy who seems to really care what people think. He’s suppose to setup an interview with MarketingSherpa and I, so this is a reminder for him.

This is Bob Lorum, Sr. Research Manager and Director of Services for MarketingExperiments.

This is Stefan Tornquist, Director of Research for MarketingSherpa. Anne Holland couldn't make it this year due to illness. I hope she gets better soon.

This is Stefan Pollard of EmailLabs. He’s the director of email marketing best practices. I had a chance to talk and interview Stefan and

Here is what I came away with after the first day of MarketingSherpa’s Email Summit 2008.

• response rate testing: putting a face with a name by Dave Wieneke from Thomson COmpumark
• rapid rise of the un-newsletter by Jeff Cram of Isight Design
• relevancy case studies: sending email that inspires action by various

This is Carol and Mort Schomer, a charming couple Alex & Mia Torres and myself met at an awesome deli in Miami after the first day. Turns out they are big time dancers.

I had another great time with Alex and Mia Torres. If you dont remember from my last post, Alex is on my list and offered to show me around Miami.

Alex actually told me the story of how he came to know me and was kind of enough to repeat it on video. Here it is

ttys,
big jason

Dr. Flint McGlaughlin of MarketingExperiments.com summed up what I have been saying for years to quite a few people in the make money online niche (IM). It was during the live email marketing certification course in miami as part of the email summit by marketingsherpa. He exclaimed:

The context was basically don't be satisified with your success and always look to improve. People have been asking me who else from the im community is here and are surprised when I say the same as the previous two years, NOBODY. Well, Early to Rise is here if that counts. I'm still trying to find them. Hard to tell who they are. All these little people look alike.

Anyways, I have been telling certain individuals from time to time where they are missing out on things when it comes

Almost time for my third Email Summit with MarketingSherpa in Miami. I'll be there Feb 23-28th. On the 24th I will be taking MarketingExperiments Email Marketing Professional certification.

I'll be kicking it with Habeas, EmailLabs, ExactTarget, StrongMail, Listrack and other real email marketing companies from the 24th to the 26th.

hope to see you at the Email Summit.

big jason
P.S. I’m not sure why Infusion isn’t going. They need to be there.

Affiliate Defined by David Wilkinson, a smart lil' twerp from the uk, launches today.

At 13 he definitely kicks ass in affiliate marketing and has even been interviewed twice by the BBC.

David is the one on the right. He even was a guest blogger for shoemoney.

Here is the table of contents of Affiliate Defined.

INTRODUCTION
The Introduction: The Tip Of The Carrot <– Did he say carrot? Piggly Wiggly likes him!!!!!

MODULE ONE – THE BASICS
Pick ‘n’ Choose: The Coffee – Selecting Networks
Pick ‘n’ Choose: The Muffin – Selecting Products

MODULE TWO – ADWORDS FOR ’08
Direct Linking 2.0: Sticks ‘n’ Stones Preface
Direct Linking 2.0: Hardline Basics
Direct Linking 2.0: PPC Pizza
Direct Linking 2.0: Stealing From The Best
Direct Linking 2.0: The Cookie Concept
Direct Linking 2.0: Split-Testing Trials
Direct Linking 2.0: The Attacking Edge PresellClick here to continue reading

MarketingExperiments is having another free webinar on optimizing your landing pages this wednesday.

The MarketingExperiments optimization team is going to conduct a live review of landing pages submitted by their subscribers, identifying areas where applying research best practices and key concepts of landing page optimization could result in significant improvements in performance for these Web sites.

They’ll also review their primary value proposition: Why should a customer buy from them rather than from their competitor?

Will Jason Moffatt of Easy Video Sales, Liz Tomey or you be smart enough to register and be there?

we'll see,
big jason

The Internet Marketing Masters Seminar by Ross Goldberg of The Traffic Manifesto was literally on fire this past weekend in Las Vegas.

What a bunch of freaks! There was this party at some place called the pigpen I think. Internet marketers were going nuts.

I had someone take this picture for me because you know I wasn't there. It was probably taken before the real action started.

It was good seeing Simon Leung of Google Adwords List Building.

He had one of the best presentations. I used some of the techniques I discussed when Mark Joyner interviewed me for his word of mouth transformation product. Simon says we definitely need to be doing somethings together which is sweet.

It was good meeting